|DIGITAL_NATIVE |BUSINESS_TRANSLATOR|ENABLER

#AI, #BridgingTheGap, #NewLeadership, #NewWork, #OrganizationalDesign, #Agile, #Coaching, #Resilience, #Stärkenorientierung, #Facilitation, #LSP, #AI_Automation, #LifelongLearning

Born and raised as a “digital native”, I co-founded redtree in 1999 — a digital agency that started as a classical garage company. After completing a degree in business administration and gaining experience in German culture and media companies, I returned to redtree in 2011. I accompanied the company’s development and the participation of two media companies (Lensing Media / rubens) as COO until 2016.

Today, redtree employs around 25 people from a wide range of disciplines and is a specialized solution provider in the energy industry.

Afterwards, I devoted myself to building up ruhr24 within the company group. As Head of Engineering & Innovation, I focused primarily on developing and establishing digital business models for high-reach news products.

In my latest corporate role as CTO of rumble (RUbens, Medienhaus Bauer, LEnsing Media), I led a team of tech enthusiasts responsible for all product-related technology to shape the future of publishing.

Today, with WhatAboutWork, I explore how AI, automation, and human-centered digital transformation can shape the future of organizations.

My work focuses on creating the structures, mindsets, and technologies that allow people and companies to evolve sustainably — at the intersection of New Work, AI, and organizational development.

My passion lies in the organizational layer behind technology: understanding what makes people move, enabling self-effectiveness, and using technology as a lever for meaningful progress.

Looking forward to get in touch: